South Street urban style is embodied in Rbk, Reebok’s first all-urban store inspired by the smart style of basketball great and the 76ers’ own Allen Iverson. Its first attempt at a concept store, Rbk is named after a new collection featuring street-inspired footwear and apparel. This fuse of music, athletics and entertainment brings an innovative style to downtown Philadelphia with cutting-edge trends and a “culturally-connected experience”.