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Facts at Your Fingertips
Facts at Your Fingertips
TOP FACTS_
- The number of overnight leisure visitors to Greater Philadelphia has increased 63% since 1997 to reach 9.32 million in 2006. Overnight leisure tourism has gone up for six consecutive years. (D.K. Shifflet & Associates)
- In 2006, travelers generated $10.44 billion - or $28.6 million per day - in direct and induced visitor spending. (Global Insight)
- In 2006, leisure travelers accounted for 60% of all tourism economic impact, or $6.26 billion. (Gloabl Insight)
- In 2006, GPTMC's advertising campaigns created more than 900 million impressions via broadcast and cable TV, radio, print, Internet, and outdoor advertising. (MayoSeitz Media)
- In 2006, GPTMC’s communications department generated 3,782 stories, reaching 443 million people. (PR Trak)
- In 2006, gophila.com received 4.5 million visits, with page views up 26% from 2005 to 25 million. (gophila.com)
VISITOR VOLUME_
In 2006, 26.39 million domestic visitors traveled to the Philadelphia region (Bucks, Chester, Delaware, Montgomery and Philadelphia counties).
Source: D.K. Shifflet & Associates
OVERNIGHT LEISURE VISITOR VOLUME _
Overnight leisure visitation went up 5.2% from 2005 to 2006, reaching 9.32 million. This increase marks the sixth consecutive year that overnight leisure tourism has grown.
Source: D.K. Shifflet & Associates
ECONOMIC IMPACT_
The total spending impact of visitors to the Philadelphia region for 2006 was $10.44 billion, a 3.6% increase from 2005.
Source: Global Insight
HOTEL MARKET MIX_
31% of regional hotel room nights and 25% of Center City hotel room nights were occupied by individual leisure travelers in 2006.
Source: PKF Consulting
HOTEL FACTS AND FIGURES_
Regional Hotel Industry Facts and Figures, 2006:
Hotel Supply (every room occupied every night): 11,380,591 rooms
Hotel Demand (occupied rooms): 8,024,398 rooms
Hotel Occupancy: 70.5%
Average Daily Rate (ADR): $121.05
Revenue per Available Room (RevPAR): $85.35
Number of Hotel Rooms in the Region: 31,180
Center City Hotel Industry Facts and Figures, 2006:
Hotel Supply (every room occupied every night): 3,689,654 rooms
Hotel Demand (occupied rooms): 2,715,329 rooms
Hotel Occupancy: 73.6%
Average Daily Rate (ADR): $156.34
Revenue per Available Room (RevPAR): $115.05
Number of Hotel Rooms in Center City: 10,108
Source: Smith Travel Research
HOTEL VISITOR SPENDING_
For the sixth consecutive season, hotel visitor spending went up, driven by rising hotel rates and increased spending on dining.
Source: GPTMC Seasonal Hotel Surveys, 2004-2007
REGIONAL TOURIST ATTRACTIONS ATTENDANCE_
Greater Philadelphia’s historic attractions were the top visitor draw in 2006.
Source: Philadelphia Business Journal
REGIONAL POPULATION
Source: U.S. Census Bureau
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