1. VISITOR VOLUME_
From 1997, when GPTMC began marketing, to 2005, overnight
leisure visitation has increased 55%.
PHILADELPHIA
AND THE COUNTRYSIDE [1]
:
DAY AND
OVERNIGHT PERSON-TRIPS [2]
(in millions of
person-trips)
| 2004 | 2005 | % Change |
TOTAL VISITORS | 25.50 | 27.30 | 7.1% |
|
OVERNIGHT vs. DAY TRIPS |
|
|
|
TOTAL OVERNIGHT | 12.01 | 12.65 | 5.3% |
TOTAL DAY | 13.49 | 14.65 | 8.6% |
|
LEISURE VISITORS |
|
|
|
TOTAL LEISURE | 18.82 | 20.03 | 6.4% |
TOTAL OVERNIGHT | 8.34 | 8.86 | 6.2% |
TOTAL DAY | 10.48 | 11.17 | 6.5% |
|
BUSINESS/CONVENTION VISITORS |
|
|
|
TOTAL BUSINESS/CONVENTION | 6.68 | 7.27 | 8.9% |
TOTAL OVERNIGHT | 3.68 | 3.79 | 3.1% |
TOTAL DAY | 3.01 | 3.48 | 15.9% |
Source: D.K. Shifflet
2. ECONOMIC IMPACT_
In 2004, travelers spent $6.80 billion in the five-county
region, up 7% from the $6.34 billion they spent in 2003.
ECONOMIC
IMPACT DATA FOR PHILADELPHIA AND ITS COUNTRYSIDE:
2003 & 2004
| 2003 | 2004 | % CHANGE |
| TRAVELER SPENDING | $6.34 billion | $6.80 billion | 7% |
| SALES -- Direct, indirect,
induced | $11.21 billion | $12.00 billion | 7% |
| JOBS - Direct, indirect,
induced | 150,474 | 177,191 | 18% |
FEDERAL, STATE, AND LOCAL TAXES
| $1.53 billion | $1.84 billion | 20% |
Leisure travel is growing as an economic engine. In 2003, 56% of
total visitor spending was attributable to the leisure segment. In
2004, leisure travel accounted for 59% of total visitor spending.
This translates into:
- $4.01 billion in leisure spending and $2.79 billion in
business/convention spending
- 104,543 jobs attributable to leisure travel and 72,648 jobs
attributable to business/convention travel
- $1.09 billion in federal, state, and local taxes attributable
to leisure travel and $755 million in taxes due to business/leisure
travel
- $11 million in leisure traveler spending per day
LEISURE
TRAVEL'S ECONOMIC IMPACT FOR PHILADELPHIA AND ITS
COUNTRYSIDE:
2003 & 2004
| 2003 | 2004 | % CHANGE |
| LEISURE TRAVELER
SPENDING | $3.58 billion | $4.01 billion | 12% |
| JOBS - Direct, indirect,
induced | 84,265 | 104,543 | 24% |
FEDERAL, STATE, AND LOCAL TAXES | $857 million | $1.09 billion | 27% |
Source: Global Insight,
2005
3. HOTEL STATISTICS _
Hotel Supply 2005:
Total Hotel Rooms in the Five-County Region 31,255
Number of Hotel Rooms in Center City 10,224
Number of Hotel Rooms in the Airport
Area 4,513 (Philadelphia/Delaware Counties)
Source: Smith Travel
Research
Regional (Five-County) Hotel Industry Facts and Figures
2005
Hotel Supply 11,415,606 rooms
Hotel Demand 8,071,863 rooms
Market Occupancy 70.7%
Market ADR $112.17
Market RevPAR $79.32
Source: Smith Travel
Research
Source: Tyson Hospitality Consulting
4. HOTEL MARKET MIXES_
2005 HOTEL MARKET MIXES
Source: PKF Consulting
5. VISITOR PROFILES_
PROFILE OF
DOWNTOWN LEISURE HOTEL VISITOR
| Average Age | 43 |
| Average Household Income in
2005 | $97,000 per year |
| Travel Party
Composition | Primarily couples,
secondarily families with children under 18 |
| Primary Purpose of
Stay | Getaway weekend |
| Satisfaction | 97% |
| Intent to Return | 80% in the next 12
months |
Source: GPTMC Visitor Survey
6. REGIONAL POPULATION FIGURES_
| County |
| 2004
Population |
| Philadelphia County |
| 1,470,151 |
| Bucks County |
| 617,558 |
| Chester County |
| 465,795 |
| Delaware County |
| 555,044 |
| Montgomery County |
| 774,029 |
| Total Five-County Region |
| 3,882,573 |
Source: U.S. Census
Bureau
|
| 2004
Population |
| Philadelphia DMA* |
| 7,729,989 |
*The Philadelphia Designated Marketing Area consists of 18
counties in Pennsylvania, New Jersey, and Delaware.
Source: U.S. Census
Bureau
| Center City Population Data |
| 2000
Population |
| Center City Core |
| 49,211 |
| Center City Extended Area* |
| 78,902 |
Source: Census 2000 via the Center
City District
*Extended Areas include the Art Museum Area, Bella Vista,
Northern Liberties, Queen Village, South of South and the
Waterfront
7. GOPHILA.COM_
| GOPHILA.COM | 2004 | 2005 | %
Change |
| Visits | 2,978,425 | 3,606,045 | 21.1% |
| Page Views | 14,828,570 | 17,532,050 | 18.2% |
* New Gophila.com site debuted October 30, 2005
8. ACCESSIBILITY_
Car
- Philadelphia is within a five-hour drive for 25% of the
US population
- In Center City: Over 523 parking lots and garages, with
48,000 off-street parking spaces, at an average all-day cost of
$12.16
- 6,429 metered parking spaces in Center City and 364
accessible blue meter parking zones for people with
disabilities
Source: Center City District
Air - Philadelphia International Airport
(PHL)
- 648 domestic flights and 52 international flights depart
each day
- Approximately 31.5 million passengers passed through PHL
in 2005.
- Approximately 30 carriers serve more than 120 domestic
and international destinations
- Located approximately seven miles from downtown
Philadelphia
- Rail service to the Airport on SEPTA'S High Speed Rail
Line (R1) train, operating every 30 minutes, with connections to
AMTRAK at 30th Street Station.
Source: Philadelphia International Airport
Train - Amtrak's 30th Street Station
Average Weekday Number of Amtrak Trains Serving
Philadelphia
| To/From Washington, DC |
| 80 |
| To/From New York City |
| 87 |
| To From Boston |
| 39 |
Average Amtrak Trip Time To/From Philadelphia
(hours)
| New York City | Acela Express | 1.10 |
|
Conventional | 1.24 |
| Boston | Acela Express | 4.47 |
|
Conventional | 5.54 |
| Baltimore | AcelaExpress | 1.00 |
|
Conventional | 1.12 |
| Washington, DC | AcelaExpress | 1.38 |
|
Conventional | 1.57 |
Amtrak Boardings in 2004
Rank | City/Station | Boardings |
1 | New York,
NY | 4,367,553 |
2 | Washington,
DC | 1,888,459 |
3 | Philadelphia,
PA | 1,844,887 |
4 | Chicago,
IL | 1,179,955 |
5 | Newark,
NJ | 684,050 |
Source: Amtrak
[1] Philadelphia and The
Countryside: A five-county area consisting of Philadelphia, Bucks,
Chester, Delaware and Montgomery counties.
[2] A person-trip: one
person traveling 50 or more miles away from home or any overnight
stay (paid or unpaid).